Insights / Google Analytics 4

Starting June 1, 2026, Google Ads will cap granular historical data retention at 37 months, necessitating data export to private warehouses for preservation....

Effective reporting relies on a strong, accurate data foundation—data accuracy, storage, and transformation—more than the visible dashboards and analysis....

Google has renamed its self-service reporting tool back to Data Studio (from Looker Studio) to clearly distinguish it from the enterprise-grade Looker BI platform....

GA4, BigQuery, and specialized streaming pipelines provide varying real-time analytics for progression from immediate validation to near real-time analysis and instant automation....

Automate data analysis by connecting your business data warehouse to ChatGPT's vector store using Calibrate's Launchpad for structured, consistent AI insights....

How to automate GA4 data analysis, insights, and recommendations by using Launchpad to connect warehouse data to an AI assistant like ChatGPT, streamlining reporting for marketing teams....

Understanding how to work with nested and repeated Google Analytics fields stored in BigQuery is key to unlocking the full value of your analytics data....

Overcoming inflated or inconsistent user metrics when comparing Google Analytics 4 export in BigQuery to Looker Studio's GA4 connector....

Annotations back and better integrated into GA4. Keep reading for a quick refresher on why annotations matter and how to make the most of them....

In our recent webinar, we break down the most common cost issues for rising BigQuery costs and share actionable strategies to help you optimize your setup, streamline your processes, and reduce unnecessary spending....